Founders Key Commercial

3D ANIMATION
FULL CONCEPT
VISUAL CONCEPT
I managed the whole 3D production workflow of this video – created and executed the concept, the animation, the design of the futuristic city, along with the NFT keys. The goal was to define what the experience of owning a Founders Key is – multiple worlds, various projects and avatars it can open up for the audience, boosted by the amount of energy that is powering up the whole Founders Key community. The video takes viewers on a vivid journey through a digital world that reveals itself once the key is activated, bringing to light an alternative reality where all the Impact Theory projects live.